VEERUM’s Scott Bennett challenged the industry to rethink why so much digital twin data fails to translate into practical value. The problem, he argued, is not the lack of information but the difficulty people face in navigating complex systems, scattered files and inconsistent interfaces. Reality capture and cloud hosting have matured to a point where visual operations can bridge this gap, placing asset intelligence into an environment that mirrors how humans naturally absorb detail.
By merging design models, laser scans and operational data into a single visual workspace, VEERUM enables teams to inspect conditions, plan work and collaborate without travelling to site. Bennett noted that the human brain processes visual information far more effectively than raw spreadsheets, making it easier to detect discrepancies, understand context and retain critical insights. This shift from data operations to visual operations improves safety planning, accelerates scheduling and supports more confident decision-making.
He closed by emphasising that visual operations does not replace rigorous digital twin data; it makes it accessible. With a shared, real-time view of the asset, organisations can reduce site visits, minimise errors, strengthen data quality and focus expertise where it delivers the greatest impact. VEERUM’s approach demonstrates how intuitive visualisation can unlock the everyday value that digital twins promise but often struggle to achieve.
Speakers
- Scott Benesh, Co-Founder, VEERUM
