Rob Tiffany is a Research Director at IDC, where he serves as a cloud infrastructure analyst and strategist. He has held executive leadership roles at Ericsson, Hitachi, and Microsoft and is widely recognised as a pioneer and leader in IoT and Digital Twin technologies.
As Vice President and Head of IoT Strategy at Ericsson, he led 5G connection management initiatives with the IoT Accelerator and participated in global M&A activities. As Chief Technology Officer at Hitachi, he received the Presidential “Product of the Year” award for designing the Lumada Industrial IoT platform, which was recognised in Gartner’s Leaders Magic Quadrant. During his time at Microsoft, he served as Director and Global Technology Lead for the Azure IoT cloud platform, which was also positioned in Gartner’s Leaders Quadrant. Earlier in his career, he co-founded NetPerceptor, developing one of the industry’s earliest Enterprise Mobility Management platforms for smartphones.
A bestselling author and keynote speaker, Rob is a frequently sought-after global voice on technology and innovation. His insights have been featured in Wired, Forbes, CIO, Fierce Wireless, Inc. Magazine, Dataconomy, Thinkers360, Onalytica, Mobile World Live, Techonomy, and SXSW.
Rob is a U.S. Navy submarine veteran.