Jorge J. Buendia is Global Digital Transformation & AI Lead at BASF, with more than 10 years of international experience across Asia, Europe and North America. His career spans R&D, technology, marketing and digitalisation, with a focus on turning enterprise strategy into practical adoption and measurable business outcomes.
At BASF Nunhems, Jorge leads digital transformation and AI enablement, translating complex data into actionable insights that support business value and scalable change. He works across business and technology teams to align stakeholders around a shared vision, clear priorities and measurable outcomes, helping move digital and AI initiatives from strategy through to execution.
