Moving a digital twin from a successful pilot to enterprise-wide deployment remains one of the industry’s greatest challenges. In this panel discussion at Future Digital Twin & AI USA 2026, leaders from Whitespace Solutions, Sand Technologies, Stress Engineering Services, Hazid Technologies and OLI Systems explore the practical realities of scaling digital twin initiatives across complex industrial organisations.
The discussion examines the factors that often determine whether a digital twin succeeds beyond its initial deployment, including governance, ownership, organisational design and workforce adoption. Panellists also share perspectives on how organisations can balance centralised strategies with asset-level accountability while maintaining focus on delivering measurable business value.
As the conversation develops, the panel explores the growing importance of interoperability, trust and data accessibility in supporting long-term digital transformation. The role of AI, explainability and human oversight also features prominently, particularly as organisations look towards increasingly connected and autonomous operations.
Watch the full discussion to hear how industry experts are approaching the next phase of digital twin adoption and what lessons they have learned from scaling digital initiatives across real-world operational environments.
Speakers
- Michiel van Haersma Buma , Chief Commercial Officer, WhiteSpace Solutions
- Jeff Ackerman , Business Development Director – Oil & Gas at Sand Technologies
- Kenneth Bhalla , Senior Vice President, Chief Technology Officer – Stress Engineering Services
- Joe McDonald , CEO, Hazid Technologies
- Trevor MacMaster , Chief Commercial Officer, Oli Systems
Moderator
- Seth Taylor , Digital Twin Advisor and Technical Manager, Chevron
