Hidden Engine of Digital Performance
Swapna Setty, Head of Data Management, Oxy
Oxy delivered a creative and thought-provoking presentation titled “The Hidden Engine of Digital Performance”, using the movie Ready Player One as a metaphor to explore the transformative power of data and digital twins in the energy industry.
Oxy drew parallels between the immersive virtual world “OASIS” from the film and today’s rapidly evolving digital ecosystems—highlighting how, just like in the movie, real-time interaction, AI, VR, and data integration can create powerful digital environments that drive performance. The presentation positioned data as the hidden engine behind digital success, emphasising that digital transformation is not just about technology interfaces but about how data is governed, maintained, and used.
Key themes included the importance of a well-defined data strategy, maturity assessments, and ongoing evolution across areas like data ownership, quality, automation, and cultural adoption. Oxy stressed that organisations to start treat data not as an afterthought, but as a strategic asset—one that fuels high-performance computing, machine learning, and immersive user interfaces.
The core message: to unlock the full value of digital twins and performance-driven transformation, companies to focus on investing in trusted, well-managed data foundations.
